Amazon Product Image Requirements
Put product photos on a pure white square at a zoom-ready size, then check them against Amazon's published numbers.
How to use the Amazon product image requirements tool
- Click “Choose photos” or drop files onto the box. You can add up to 100 photos per batch. To try the tool first, click “Try a sample photo”.
- Open the “Output size” menu and pick “Square, 2000 × 2000 px” (our default), “Square, 1000 × 1000 px (smallest that keeps zoom)” or “Square, 3000 × 3000 px”. For another size, choose “Custom size…” and enter “Width (px)” and “Height (px)”.
- For a product on a white or near-white backdrop, keep “Trim white margins and fit the product to 85 %” switched on. It is on by default.
- Use the “Whiten a greyish background (white point)” slider if the backdrop is light grey. The default is 250. Move it lower to turn more light colours white. Set it to 255 to turn it off.
- Choose “How the photo fits the frame”: “Keep the whole photo (add background around it)” or “Fill the frame (cut off the overflow)”. If you pick the fill option, set “Crop focus”.
- Turn on “Keep each file under” and enter a limit in KB or MB if you need one.
- Check each card’s “Original”, “Output size” and “File” sizes, plus any notes. Click “Download” on a single photo, or “Download ZIP (first 10)” when two or more are ready.
“Clear all” empties the list. Every photo is recalculated when you change an option, so you can adjust settings and check the cards again before downloading.
What are the amazon image requirements for a main image?
Amazon’s main image rules, as shown on its help page read on 16 October 2026, ask for a pure white background (RGB 255, 255, 255), the product filling 85% of the image, and one unit of the product with no placeholders or props that are not included. These rules apply to the main image only. Other images on a listing can follow different rules.
What does the 85% product size rule mean in amazon image size?
The rule means the product should take up 85% of the image and sit entirely inside the frame. The tool finds the product as the pixels that are not white. A pixel counts as product when it is not transparent and at least one of its red, green or blue values is below 245. It then crops the empty margin, scales the product to fit inside 85% of the frame and centres it. In one worked example, a product in an 800 × 400 px box on a 2,000 px square frame is drawn at 1,700 × 850 px, centred at x 150, y 575.
Why does 1,000 px matter when resizing a photo for Amazon?
Amazon’s help page says images with 1,000 px or more on the longest side enable zoom. That is why the “Square, 1000 × 1000 px (smallest that keeps zoom)” option exists. The default “Square, 2000 × 2000 px” is our choice, set above that threshold. The “Square, 3000 × 3000 px” option is also offered. Amazon’s limits are 500 px at the minimum and 10,000 px at the maximum on the longest side.
How does the tool make a background white?
The “Whiten a greyish background (white point)” slider sets a threshold from 200 to 255. Every colour value at or above the chosen number becomes 255, so a light grey or near-white backdrop turns pure white. The setting also brightens the whole photo slightly. It does not remove or replace a coloured background, shadows or clutter.
Which file type and colour mode suit an Amazon listing photo?
Amazon’s help page lists JPEG as recommended, with TIFF, PNG and non-animated GIF also accepted. It prefers RGB colour mode and asks for at least 72 dpi. JPEG is the tool’s default file type, and PNG and WebP are also offered. Transparent areas are filled with the chosen “Background colour”, so the output never has transparency. Because the tool cannot shrink PNG files with “Keep each file under”, the limit is not applied to PNG and the tool says so.
Does a photo that passes the white check meet every Amazon content rule?
No. The tool measures the border and product fill of a photo, but it cannot judge Amazon’s content rules, such as one unit of the product, no placeholders and no props. Use your own check against the help page for those.
Amazon: what the help pages say
| Item | What it says | Source |
|---|---|---|
| File types | JPEG (recommended), TIFF, PNG, non-animated GIF | Amazon Seller Central: Product image guide |
| Size | At least 500 px and at most 10,000 px on the longest side | Amazon Seller Central: Product image guide |
| Zoom | Images with 1,000 px or more on the longest side enable zoom | Amazon Seller Central: Product image guide |
| Resolution | At least 72 dpi | Amazon Seller Central: Product image guide |
| Colour mode | RGB preferred | Amazon Seller Central: Product image guide |
| Main image background | Pure white, RGB 255, 255, 255 | Amazon Seller Central: Product image guide |
| Main image product size | The product should be 85% of the image, entirely inside the frame | Amazon Seller Central: Product image guide |
| Main image content | One unit of the product, no placeholders, no props that are not included | Amazon Seller Central: Product image guide |
| File name | Product identifier + variant code + extension, for example B000123456.MAIN.jpg | Amazon Seller Central: Product image guide |
Read on 16 October 2026. Platforms change their rules; the platform's own page decides. Needs a browser to display; read in a browser window.
Worked examples
| Input | Result |
|---|---|
| 4,000 × 3,000 photo, 2,000 × 2,000 frame, keep whole photo | photo drawn at 2,000 × 1,500 px, 250 px bars above and below |
| 1,000 × 1,000 photo with the product in a 800 × 400 px box, 2,000 px square, 85% fit | product drawn at 1,700 × 850 px, centred at x 150, y 575 |
| 900 × 900 photo, 2,000 × 2,000 frame, keep whole photo | photo drawn at 2,000 × 2,000 px, no bars |
Calculated by the same code the tool above runs.
Frequently asked questions
What is the default amazon image size in this tool?
The default is “Square, 2000 × 2000 px”. This is our own choice, set above Amazon’s 1,000 px zoom threshold. It is not a number Amazon requires.
Does this tool check whether my photo will be accepted by Amazon?
No. The tool resizes and arranges photos. It cannot decide whether a listing will be accepted, approved or ranked. Compare the output with Amazon’s current help page before you upload.
Are my photos uploaded when I use the tool?
No. Photos are read and processed inside your browser and are never uploaded. There is no sign-up, and the tool is free.
Does the tool remove a coloured background?
No. The white point slider only turns light colours at or above the chosen value into pure white. It does not remove or replace coloured backgrounds, shadows or clutter.
Why was my photo enlarged, and does that affect quality?
The card shows the percentage when a photo is enlarged to reach the output size. An enlarged photo has no extra detail, so the sharpness of the original limits the result. Use a larger original where you can.
Does the saved file keep the camera, date and location data?
No. Saving through the tool writes a new file without the original’s EXIF data, which includes the camera, date and location.
Related tools
- Amazon Main Image White Background Checker: Measure how white a main image’s border is and how much of the frame the product fills.
- Add Lot Number to Photos: Print an increasing lot number or SKU on every photo in a batch.
- Batch Resize Photos for Listings: Resize a whole batch to a marketplace’s size, or to a custom size.
- Batch Watermark Photos: Add a text or logo watermark to many photos at once.
- Image to Square: Turn photos into 1:1 squares by padding or cropping.
- Listing Photo Checker: Test photos against the published Etsy, eBay, Amazon and Shopify numbers.
- Make Photo White Background: Flatten transparent images onto white, pad to a square and whiten a greyish backdrop.
- eBay Picture Size: Resize photos to eBay’s recommended size and check them against eBay’s numbers.
- Marketplace Photo Size Guides: Browse the photo size page for every marketplace.